Meet The Team


Cube's DNA runs deep into the heritage of a family run business.

Based in the heart of Lytham St Annes since 2002. We pride ourselves in giving service to remember. Team Cube is a mix of age, experience and a close knit family unit who have always listened to our loyal customers needs. Service is part of everything we do. Going the extra mile comes as standard to us. Most of our customers have become great friends over the years. We know if you visit our store, you will be hooked and join a community who support local businesses. Here are a few interesting facts about our team...

Danny New

Danny Shiers Snr

The son of a Window Dresser and Grandson of a Tailor, he has fashion in his blood. (Danny was a keen Motocross rider for 30 years.)

Emma New

Emma Shiers

Started by running her own concession when she was 16 and boasts 30 years in the fashion industry. (Her handbag collection needs it's own floor in the house.)

Andy New

Andy Hibbs

A man, always on a mission. His motto is to get the job done. Loves his afternoon sweets. (Andy is a keen biker & on his days off can be found out on the open road.)

Chris New

Chris Wiles

Without a doubt one of the best tailors & window dresses in the North West. Part of the team for 8 years. Mad about the gym.

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Ella Hughes

Ella is the newest member of our team. She has two passions in life fashion and films! She has been training with our number one lady Emma!


Helen Todd

A wizard in the tailoring world. Whatever the size she will make it fit perfectly. She has been working with us for over 15 years and is a very important part of our team.

Danny Jr New

Danny Shiers Jnr

Our very own Cube baby. Born 8 weeks before Cube first opened. A master of all things tech.

Charlie New

Charlie Shiers

Well known for earning pocket money for making stock rooms and hanger alley looking their best.


Lynda Worledge

Lynda has been working in accounts for nearly 30 years, working in the Leisure and Construction industries before joining us in 2020. She is a master of all things bookkeeping, credit control, payroll and VAT.


Dan Hirst

Dan is our head of Design. He's a man with many skills as he's worked in loads of different industries including security, policing, fitness, radio, infant formula and now fashion.

Rocco New

Rocco The Dog

Company Mascot

Our newest member to the team, Rocco joined us only 2 days before lock-down. He is looking forward to his winter wardrobe.

We Dont't Sell Clothers Online...
For us, buying clothes involves touching and feeling the quality of our fabrics. We know you expect great service built on 20 years experience a we work with you to find you the perfect fit. All our customers become friends who come back again and again.