Founded in 1999 and part of the Danish fashion mogul DK Company – ICHI has delivered high quality pieces in an accessible price range for almost two decades.

The collections are brave and feminine and the handmade print brings a personal and genuine touch throughout the clothing lines. With a strong detail focus mixed with a vibe of freedom and raw femininity, ICHI speaks to every women and encourages her to take lead.

‘Easy to love and easy to wear is the way to describe the look and feel of ICHI.